Demonstration Department Services

Raymond Hook Specialty (RHS) provides a demonstration service unit that can manage and perform in-store product demonstrations in order to expand your company’s marketplace presence in New York City and the Tri-State Area. We will effectively convey to customers your specific brand and image, and provide knowledgeable and experiencsalami-250x250ed professionals to demonstrate your product.


What sets Raymond Hook Specialty apart?

Demonstrations should be seen as a great investment and a singular marketing opportunity, not an unfortunate expense. At RHS, our bottom line is selling your product and successfully educating consumers about your brand. We are unique in that we have more than 30 years of demonstration experience and have consistently proven that quality demonstrations drive sales for producers, retailers, and distributors alike.


Our In-Store Demonstrations

RHS recognizes how much time and money is spent hiring, training, scheduling, sending samples to, and managing brand ambassadors. Our company will take full responsibility for your demonstration program and provide you with timely and detailed reporting. Our demo program includes:

•  Training our brand representatives specifically to your brand and to each individual product
•  Creating demo “kits” that organize sample product, supplies, and brand/imaging collateral for each demo
•  Scheduling and managing each demonstration
•  Conducting general merchandising procedures
•  Providing reports consisting of available sales numbers, recaps of the day, and photos chronicling the demo


Our Brand Ambassadors

All of our brand ambassadors (also known as demonstration specialists) have extensive experience working for specialty food retailers and/or producers. They are rigorously screened, extremely personable professionals who are committed to educating themselves and the consumer about the artisan products they represent in each demo. We train our specialists to be authentic, timely, personable and knowledgeable of the products they represent.

Our Clients

We have performed in-store product demos for the following producers:cheese-250x250

•  Maya Kaimal
•  Creminelli Fine Meats
•  Sweet Grass Dairy
•  Oveja Negra Organic Manchego
•  The Fine Cheese Co.
•  Effie’s Homemade
•  Ora King Salmon
•  Cheeses of France
•  Franklin’s Teleme
•  Donna Pruna

Our Retailers

We have performed in-store demos in the TriState area at the following retailers:

•  Eataly
•  Murray’s Cheese
•  Whole Foods
•  Dean & Deluca
•  Fairway
•  Gourmet Garage
•  Bedford Cheese Shop
•  Ideal Cheese
•  Brooklyn Fare
•  Garden of Eden
•  Union Market
•  Beecher’s Handmade Cheese
•  Brooklyn Larder
•  Sahadi’s
•  Lucy’s Whey
•  Wegman’s
•  Gastronomie 491
•  Chelsea Market Baskets
•  Best Yet Market
•  Adams Fairacre Farms


For further information on our demonstration services or to schedule a demo with Raymond Hook Specialty, please contact us.